If you’re a college athlete you’ve probably heard the news that the National Collegiate Athletic Association (NCAA) athletes are finally allowed to monetize their name, image, and likeness (NIL). Prior to this, amateurism rules meant that athletes and new recruits couldn’t generate income related to their respective sports or NILs.

But with the shift of the law, the most talked-about athlete was not from the traditionally lucrative sports of football or men’s basketball. Instead, much of the chatter surrounded Olivia Dunne, then a sophomore gymnast at Louisiana State University with an impressive social media following. Dunne’s 1.3 million followers on Instagram and another 4.6 million on Tik Tok, immediately made her the potential top earner among all college athletes. Also in the mix were the Cavinder twins, Haley and Hanna. When the identical duo aren’t playing basketball for Fresno State University, they curate a dance-heavy Tik Tok feed that has earned them 3.8 million followers.